Leadership

Holly D. Elmore, Founder & CEO Elemental Impact
Director, Zero Waste Zone

Passionate and driven, Holly Elmore is the founder & CEO of Elemental Impact, a national non-profit committed to creating industry sustainable best practices and the home of the Zero Waste Zone program. Beginning her career as an auditor and CPA with Arthur Andersen, Holly later served as Controller for the Southeastern Division of Trammel Crow Residential.  After almost seven years in the corporate arena, Holly's entrepreneurial spirit emerged with her creating Executive Catering & Events, a prominent corporate catering company.

Over the next fifteen years, Holly operated Executive Catering along with two successful restaurants in the Atlanta market.  Following her restaurant and catering years, Holly served as Director of Marketing for Wine South, the premier consumer wine festival in the Southeast. Also, Holly was the Advertising Director for Restaurant Forum, the Official Magazine of the Georgia Restaurant Association. As founder & executive director of the Green Foodservice Alliance, an affiliate of the Georgia Restaurant Association, Holly served as the catalyst for creating and implementing sustainable practices in the foodservice industry, the second largest private sector industry in the nation.

Holly utilizes the extensive business skills developed during her profound professional path to take action and make a difference through Elemental Impact and other projects. 

Chris Moyer, Foodservice Industry Advisor

Chris Moyer is project manager for the National Restaurant Association's environmental initiative, Conserve: Solutions for Sustainability. He is responsible for helping the Association become a more sustainable organization and helping NRA members find economical, environmentally friendly solutions for their restaurants.

Thanks to a 14-year old foodservice and hospitality career, Moyer is familiar with the day-to-day challenges restaurants face. He developed an interest in sustainability issues while working as an Outback Steakhouse manager. In that role, he participated in the company's efficient kitchen program, reducing operating costs as well as borrowing sustainability practices from other industries.

Moyer is a graduate of the Pennsylvania Culinary Institute in Pittsburgh, Pa., who worked in the restaurant industry while attending high school and college. His first job was at his local McDonald's.

Susan Grider Montgomery, MBA, PMP
ZWZ Program Director

Susan Grider Montgomery brings a strong skill base to Elemental Impact in her capacity as Zero Waste Zone Program Director. With experience in developing and managing projects focused on human health and the environment, Susan adds the human health benefit aspect to the ZWZ metrics collection system.

In addition to her successful grant writing skills, Susan has extensive project manager experience and is a certified Project Management Professional. Susan’s “health economics” work was posted on national and other websites. “Health Comes First”, dedicated to environmental health challenges and solutions, is Susan’s creation. Intertwined within her health impact path, Susan worked for several years as a Project Manager at BellSouth Telecommunications and AT&T.

Susan completed her undergraduate studies at Dartmouth College, with coursework in Environmental Studies, and her MBA at Boston University with a focus in Environmental Development.

Laura Turner Seydel, Chairperson, Zero Waste Zone 

Laura Turner Seydel traces her passion for eco-awareness back to her upbringing and family environment. Her father, CNN founder Ted Turner, has long been an outspoken advocate for and investor in the future of the Earth. But for Seydel, he was also an important role model.

Laura grew up taking an active role in eco-issues from leading environmental voting initiatives to finding new ways to protect the Chattahoochee River.  It's no surprise that environmental philanthropy is a priority for Laura. From simple measures such as teaching Girl Scout Troops composting techniques to creating a number of environmental non-profit organizations, Laura serves as an inspiration to others wondering how we can make a difference.

As a national environmental activist and eco-living expert, Laura's mission is to educate families, youth and individuals alike about the opportunities and benefits of earth-friendly living.

Scott Seydel, Chair Elemental Impact Advisory Council

An accomplished international business executive, Scott O. Seydel, Chief Executive Officer of The Seydel Companies and PetRock, LLC, built successful enterprises committed to economic and environmental sustainability.  Over the years The Seydel Companies earned national and international recognition for their recycling and resource conservations from many textile and plastic associations, including The Society of Plastic Engineers, the Association of Plastic Recyclers and the International Council.  The Company was the first national winner of the EPA's Climate Change Champion Award and for four years was selected the top EPA WasteWise small business in the nation.

Scott devotes tremendous time to national and international organizations with environmental missions where he uses his excellent business skills to develop long-term strategic plans filled with current projects.  As Board Chairman of Global Green, the U.S. National Chapter of former Soviet President Gorbachev's Green Cross International, Scott uses his national and global influence to direct action impacting climate change initiatives.  Scott serves as Chairman Emeritus for the GreenBlue Institute, Board Vice Chairman for the Container Recycling Institute, and Board Director for Green Cross International.  Additionally, Scott founded the Recyclable Transfer Packaging Coalition and the Manhattan Project and is a Founding Executive Committee Member of ATLANTA RECYCLES.

When not traveling the world with his many initiatives, Scott enjoys living in Manhattan and spending time with his family in his hometown, Atlanta.